Marketing that CONVERTS for small businesses,
nonprofits, and authors
Solve a Problem –> Build Trust –> Make a Sale
Your prospects and clients don’t want to help you. They want you to help them. But before they’ll entrust their hard-earned cash to buy what you’re selling they want to know you can deliver. They want to be sure you know what you’re talking about. They want proof that you’re the real deal.
When your prospects trust you, they will give you their money by the handfuls.
“I’m trustworthy!” you say. “I’m a good person! I lead my company with integrity!”
I believe you. You’re the cat’s meow. Your trustworthiness isn’t in question.
Your website is.
Every single point of contact you have with prospects must communicate the value you’re going to add to their lives—before they ever pay you a single dollar.
That’s why you have a website!
“But Carrie,” you say. “I have a website, but it doesn’t get any visitors. It doesn’t get me enough leads. The people that do come to my site don’t do anything once they get there.”
Well, my friend, you’ve come to the right place.
What should an effective website do?
Help you make money, of course!
But making money often requires playing the long game. Here’s how to make your site into a champion-marathon-running, money-making machine:
1. Solve people’s problems. Speak to their pain points, desires, and woes. Add concrete value to their lives through blog posts, downloadable PDFs, informative email series, videos, and knowledge.
2. Get found on Google. The internet is big. Most people don’t scroll past the first page of search results, so if your bakery is clocking in on page five, you can do better. A little bit of search engine optimization (SEO) goes a long way.
3. Engage humans—not bore them. Yes, you have to write for Google so humans can find you…but if your site is a big ol’ snooze fest, distracting, or just confusing, people will peace out fast.
4. Have a way for people to hear from you, and a reason they’d want to. At a minimum, you’ll have a contact form. Ideally, you’ll also have a lead magnet, an opt-in page, and a great welcome/nurture sequence of emails. No matter what, an effective website needs a place where interested parties can be your internet pen pals.
5. Live a typo-free life. You would think this goes without saying, but you’d be surprised how many marketers will charge you all the dollars for mistake-laden content. Even the smallest typos erode someone’s trust in your company, and we don’t have time for that!
Yes, I’m ready to level-up my marketing game!
Carrie was a joy to work with. She quickly understood the needs of my business, was very attentive to the details and was willing to go the extra mile to produce a great result….which she did! I will be using Carrie again and would recommend others do too!
Marketing Services for Small Business Owners
Let’s do this.
Professional Review to Tweak Your Existing Content
This is for you if:
- You have a website but not enough visitors
- You need to increase your search engine ranking
- You need to build trust with your prospects by answering their questions or adding value to their lives
- Your site is well-built but needs a little oomph
- You want your content to drive more site visits, link clicks, downloads, and purchases
If your company or brand has been around for awhile, but it seems like nothing on the marketing front is working, you might just need an outside perspective to help you understand what’s working and what needs some help.
That’s where a Review + Optimize package comes in!
I’ll take a look at what you’ve already lovingly created and help you identify ways you can optimize it to reach more people. You’ve already done a lot of the heavy lifting–let’s get it in front of eyeballs!
I offer three (3) levels of Review + Optimize packages*:
10 Pages/20 Posts
You get:
- Comprehensive review of 10 pages or 20 social media posts
- In-depth analysis of available data (Google Site, clicks/likes/comments, etc.)
- Suggestions for future content and ways to optimize/recycle old content
- Competitor analysis of comparable mediums (website-to-website, Facebook page-to-Facebook page, etc.)
- Report including all recommended changes, including a list of keywords to use in future
$1,000
4 Pages/8 Posts
You get:
- Comprehensive review of 4 pages or 8 social media posts
- In-depth analysis of available data (Google Site, clicks/likes/comments, etc.)
- Competitor analysis of comparable mediums (website-to-website, Facebook page-to-Facebook page, etc.)
- Report including all recommended changes, including a list of keywords to use in future
$350
1 Page/2 Posts
You get:
- Comprehensive review of 1 page or 2 social media posts
- In-depth analysis of available data (Google Site, clicks/likes/comments, etc.)
- Report including all recommended changes, including a list of keywords to use in future
$125
*Combine Review + Optimize with Copywriting for a bundle price.
Content Plan that Lets You Create and Learn Your Audience
This is for you if:
- You need or want to be in charge of the content you share, but need some help to follow through
- Analytics and data make you go cross-eyed
- You want a better understanding of your target audience–what they like, what resonates with them, and what they want to hear more of
- You need insight for how to improve the copy and content you write–to get your prospects to take action and buy what you’re sellin’
The Plan + Track package is great for a solopreneur who needs to make personal connections with followers or readers. This allows you to create the content you post to your site, social media channels, or email. I help you improve your copy to get more conversions and find the best days and times to post and send, and optimize your content for the channel you’re using. (It’s all about algorithms!)
In addition, I help you track results. You might share a post one day that goes viral; that’s the kind of info that makes me do a happy dance–because it tells us to keep sharing content like that!
I offer three (3) levels of Plan + Track packages*:
6 months
You get:
- Content Calendar with as much or as little detail as you want
- Post’s status
- Post’s headline & sub-headline
- Featured image
- Publication/share date
- Channel content is planned for
- Powerful results tracking
- Weekly updates via email on upcoming posts and past results
- Review of your content to increase desired customer engagement
- Weekly or bi-weekly status calls (you choose!)
$1,000
3 Months
You get:
- Content Calendar with as much or as little detail as you want
- Post’s status
- Post’s headline & sub-headline
- Featured image
- Publication/share date
- Channel content is planned for
- Powerful results tracking
- Weekly updates via email on upcoming posts and past results
- Review of your content to increase desired customer engagement
- Bi-weekly status calls
$550
1 Month
You get:
- Content Calendar with as much or as little detail as you want
- Post’s status
- Post’s headline & sub-headline
- Featured image
- Publication/share date
- Channel content is planned for
- Powerful results tracking
- Weekly updates via email on upcoming posts and past results
$200
*Combine Plan + Track with Copywriting for a bundle price.
Cohesive Content Marketing that Attracts, Nurtures, and Converts
This is for you if:
- Your company is ready to start gathering leads
- You’re ready to grow your email list
- You need to increase your social media presence
- It’s time to communicate with prospects, leads, and customers in a targeted, strategic way
If you’re ready to go beyond your website and start attracting and nurturing relationships via email and/or social media, congrats to you. You’re ready to level up with content marketing.
Content marketing isn’t just about shoving your brand or product down someone’s throat right off the bat. We’re in the business of building trust first, remember?
Instead, we’ll take a targeted but gentle approach. The blog portion of your site has already started your brand on the content marketing journey—now it’s time to take the next step!
I offer three (3) levels of Dream + Create packages.* Each package includes review of existing marketing initiatives, industry-specific research, creation of basic graphics in Canva (if needed), and creation of brand colors (if needed).
Content Marketing Trifecta
You get:
- Lead Magnet ($500 value)
- 6-8 email welcome/nurture sequence* ($900 value)
- 20 optimized social media posts ($500 value)
- Hompage or Landing Page overhaul
$1,400
Email Marketing Sundae
You get to choose from the following options:
- Branded email content:
- 6-8 email welcome or nurture sequence to keep those new contacts’ eyes light up when they see your name in their inbox
- Lead magnet to attract new subscribers
- Email Tracker shared via Google Sheets
- Data hygiene
- Result tracking
- List segmentation
- A/B tests
start at
$900
Social Media Delight
You get:
- Creation of image or graphics as needed
- Copy for each post
- Optimization for each channel (Instagram, Twitter, LinkedIn, Facebook, etc.)
$500 for 20 posts
OR
$120 for 4 posts
*Combine Dream + Create with Copywriting for a bundle price.
Copy that Tells a Story
and CONVERTS
This is for you if:
- Your site lacks a cohesive voice—it sounds like 10 different people wrote it, because 10 different people did.
- Your website, emails, and social posts only communicate your story or brand in a way that’s all about you, not all about the people whose problems you solve.
- Your emails or social posts look pretty but doesn’t convert.
Great websites, emails, and social posts are visually appealing, tell a compelling story your customer cares about, and are based on the three Rs: research, Research, RESEARCH.
Your content needs to connect with YOUR customers, which means lots of research: into your industry, your brand/niche, and most importantly: your customers and prospects!
I offer three (3) types of copy packages:
Webpages (including blogs!)
You get:
- Keyword report
- Brand messaging
- Sparkling, research-based copy for 3-10 pages of your site:
- Home
- About
- 4-6 team bios
- 1-8 additional pages
start at
$200
Emails
Options include:
- 6-8 email welcome/nurture sequence*
- Lead magnet
All email-related copy includes:
- Brand messaging
- Sparkling, research-based copy
- Recommendations for design and layout of each email
start at
$500
Social Media
Tell your story and delight your prospects!
You get:
- Brand messaging
- Optimized copy for the social media channel of your choice
- 4-20 posts
start at
$120
Yes, I’m ready to level up!
Carrie is a skilled writer. She excels at building ideas and clearly articulating concepts. Her work was foundational to our project.
What do I get when I hire you, Carrie?
Get ready, friend.
You get research, strategy, attention to detail, final say, and lots of fun. Here’s how it works:
1. Schedule call, have a chat
After you complete the contact form, we’ll schedule a 30-minute video call to discuss goals and make sure we’re a good fit for each other. This 30-minute call is on the house, and if we decide not to team up, no sweat: I have some great freelance friends whose contact info I can pass along to you. You have nothing to lose!
2. Get the research party started
Once we decide we’re a team (😊), I’ll send over a proposal of work with start dates, projected deadlines, and a firm quote. Once you review the proposal and sign the agreement, you’ll make a 50% deposit, and we’ll get the party started. And by “party,” I do mean “research, Research, RESEARCH.”
I’ll send over an in-depth questionnaire and I’ll get started researching your biz. All marketing packages include keyword research, link-building research, domain authority research, and competitive analysis.
The research phase may also include a 60-90 minute call, analysis of previous marketing campaigns, interviews with your best customers, and/or interviews with key team members.
3. Outlines + Review + Create
After I’ve researched my heart out, I’ll get started on outlines. You’ll have the chance to review outlines before I start writing or designing—this extra step saves us both time and money. You’ll also get a status report every five (5) business days so you’re never left in the dark, wondering where the heck your marketer went.
Next, after the outlines are approved, I start creating! I’ll create, edit, and revise every piece before I send it to you for review.
You’ll get two rounds of revisions for every piece I create.
4. Hand over the goods, then do a happy dance
You give final approval to each piece. I’ll hand over the goods in your preferred format (Word, PDF, Google Doc). I’ll be available for direction on visuals and formatting with your developer and/or designer, so feel free to contact me with any questions. Your assets will include my recommendations for images and layout. Once you have those sparkling final drafts in hand, I’ll send over my invoice for the remaining 50% of the payment.
Are you ready to:
Earn new leads and prospects with ease?
Get your message out in a strategic, cohesive way?
Make more money?
If you’re saying, “Yes girl, I’m ready to jump on a call and make moves!” I’m just a click away.
Contact Carrie
Complete the form below to schedule your free 30-minute call now!
